Why did you decide to attend the Fashion Program at Ryerson?
I attended the Fashion program at Ryerson because it was something I knew I wanted to do since entering high school. I loved fashion – I grew up in a small town, so having my own unique sense of style was one of the few ways I was able to show my creativity. My mom was also a large influence; she would watch Fashion television religiously and wanted to become a fashion designer when she was younger. I just knew it was something I had to do.
How did your academic experience at Ryerson help you with getting to where you are today?
Ryerson definitely helped shape my work ethic. I never thought the Fashion program was going to be easy, but it was much more intense than I could have ever imagined. I wouldn't have it any other way though; without the constant push of assignments, I wouldn't be able to handle the workload I have today.
If you had to do it all over again, what would you change about your time here at Ryerson and why?
I wouldn't change anything about my time at Ryerson! I made life-long friends and it got me to where I am today.
What does a day in the life of Yazmin Butcher look like?
A day in the life of Yazmin is a little crazy. I work full-time at a production company called HangLoose Media/District 28 as their graphic designer/social media manager. I take care of the majority of design work for the restaurant (District 28 Bar Bistro), the shared workspaces, the studios and the event space. After my full-time job ends at 5pm, I bike home and work on GXXRLS, which is a creative agency I started with a friend that promotes collaboration and empowerment amongst women - specifically in the arts. We have a few projects on the go and a series called GXXRLS Tour, that focuses on three women in the city who are inspiring and making moves in their specific field, is currently under way. After I've worked on that, I start my other freelance work, which ranges from branding to illustrations to layouts. I'm extremely busy, but am constantly trying to learn new things and expand my skill set.
What is your favorite part about your job?
I get to be creative! There is nothing I love more than bringing wit and humour into my work.
Do you have an area of expertise you want to grow and learn about?
I would love to learn more about animation. It is so interesting! I would love to be able to make my illustrations move, but maybe when I have more time on my hands haha.
What is your favorite part about working in the Fashion industry?
I don't necessarily work directly in the Fashion Industry, though it does make its way into my work. I had previously done a lot of freelance work with The Collections, a Toronto based brand consulting and production firm, which was a lot fun because of the freedom to be creative and the bonus seeing familiar faces at World Mastercard Fashion Week. With GXXRLS, we produce photo and video content which involves our amazing team of hair/make-up and styling, so fashion comes into play.
What advice would you give a fashion student interested in Graphic Design and Art Direction?
My advice would be to practise! This is definitely a skill and one you can learn, but it's not easy. I do this everyday and I'm still learning. Be inspired by anything and everything– there are no boundaries when it comes to design!